Via Helm
02Google Ads

Google Ads Lead Generation for Service Businesses

Immediate leads. Long-term growth. The case for running both.

200%
average return on investment for Google Ads
70%
of mobile searchers call a business directly from a search ad
$0
of your ad budget goes to Via Helm — it all goes to Google

The problem

Your competitors are running ads. Are you visible when it matters most?

Google Ads lead generation for service businesses puts you at the top of search results the moment a customer is ready to hire. When a homeowner searches "roofing company near me" they are not browsing. They are ready to hire someone today. Google Ads puts your business at the very top of those results, above the map and above organic listings. Without it, you are invisible at the exact moment a customer is ready to book.

Most service businesses either have no ads at all, or are wasting money on poorly targeted campaigns. The difference between a profitable campaign and a money-losing one is entirely in the execution. And agencies that charge a percentage of your ad spend are not incentivized to make your campaigns efficient. They are incentivized to make them expensive.

Businesses make an average of $2 for every $1 spent on Google Ads. For service businesses running high-ticket jobs, the return is often far higher. A single roofing job won from a well-targeted ad can return 50 to 100 times the click cost.

Via Helm, Digital Presence Insights

The Via Helm solution

A complete Google Ads roadmap — planned, built, and managed for you.

Via Helm handles everything from strategy to execution. Your budget goes directly to your Google Ads account. Via Helm charges a flat management fee. We are incentivized to get you results, not to inflate your spend.

  • ✓Keyword research targeting your highest-value service searches
  • ✓Ad copywriting designed to convert clicks into calls and bookings
  • ✓Campaign setup, audience targeting, and bid strategy
  • ✓Negative keyword management to eliminate wasted spend
  • ✓Ongoing A/B testing and optimization to lower cost per lead
  • ✓Conversion tracking so you know exactly what is working
  • ✓Full monthly reporting showing impressions, clicks, leads, and cost per lead
  • ✓Flat management fee — your budget goes 100% to Google

How it works

STEP 01
Strategy session
We map your highest-value services, target geography, and customer profile before touching a single setting.
STEP 02
Keyword research
We identify the exact searches your best customers make and build a keyword list that captures them while filtering out low-quality traffic.
STEP 03
Campaign build
We write your ads, set up campaigns, configure targeting, and install conversion tracking.
STEP 04
Optimize and report
We monitor daily and optimize monthly. You receive a full report showing exactly where your budget went and what it produced.

By the numbers

200%
average return on investment for Google Ads
50%
more likely to convert than organic visitors
70%
of mobile searchers call a business directly from search ads
15%
average conversion rate for home service ads

Frequently asked questions

Does Via Helm take a percentage of my Google Ads budget?+
How much should I spend on Google Ads?+
How quickly will I see results?+
Can I see where my budget is going?+
Am I locked into a set budget?+

Ready to start generating leads from day one?

Let Via Helm build and manage your Google Ads campaign while you focus on the work.

Get started today

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We believe local businesses deserve an online presence that reflects the quality of their work. Not a template. Not a trend. A system — designed to build trust at scale. Via Helm exists to make businesses visible, credible, and chosen. We engineer presence. We don't chase algorithms.

Via Helm

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