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Terms of Service and Privacy Policy for Via Helm

    Privacy Policy

    Effective Date: June 1, 2026

    Last Updated: June 1, 2026

    Company: Via Helm | Website: viahelm.com | Location: Colorado, United States

    This Privacy Policy explains how Via Helm collects, uses, stores, and protects information about visitors to viahelm.com and clients who use our services. We are committed to handling your information responsibly and transparently.

    1. Who We Are

    Via Helm is a digital presence agency based in Colorado, United States. We operate viahelm.com and provide digital marketing services to service-based businesses. For the purposes of this Privacy Policy, Via Helm is the data controller for information collected through our website and services.

    2. Information We Collect

    2.1 Information You Provide Directly

    We collect information you provide when you:

  • Fill out a contact form on our website
  • Inquire about our services through any channel
  • Sign up for a service plan or enter into a service agreement
  • Log into the Via Helm client portal
  • Communicate with us by email, phone, or any other method
  • This information may include your name, email address, phone number, business name, business address, and any other information you choose to provide.

    2.2 Information Collected Automatically

    When you visit viahelm.com, we automatically collect certain information about your device and how you interact with our website. This includes:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or search query that brought you to our site
  • Device type (desktop, mobile, tablet)
  • Date and time of your visit
  • This data is collected using cookies, web beacons, and similar tracking technologies, as well as through third-party analytics services described below.

    2.3 Client Portal Data

    For clients who access the Via Helm client portal, we collect login credentials, session data, and usage information related to your use of the portal. We use this information to provide the dashboard service, track engagement, and improve the client experience. We use User ID tracking through Google Analytics to associate portal activity with individual client accounts for reporting purposes.

    2.4 Payment Information

    Via Helm uses Stripe to handle financial transactions. We do not store your full credit card number, CVV, or banking details on our systems. Stripe maintains its own privacy policy governing how financial data is handled. You can review Stripe's privacy policy at stripe.com/privacy.

    3. How We Use Your Information

    Via Helm uses the information we collect for the following purposes:

  • To provide, manage, and improve our services
  • To communicate with you about your account, services, or inquiries
  • To process payments and manage billing
  • To send performance reports and updates related to your services
  • To analyze website traffic and user behavior to improve our website
  • To measure the effectiveness of our marketing and advertising
  • To comply with legal obligations
  • To detect and prevent fraud or misuse of our services
  • We do not sell your personal information to third parties. We do not use your information to serve you advertising on behalf of third-party advertisers.

    4. Cookies and Tracking Technologies

    4.1 What Are Cookies

    Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device and remember certain information about your visit. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired).

    4.2 Types of Cookies We Use

    Essential Cookies

    These cookies are necessary for the website to function correctly. They enable core features such as security, page navigation, and access to secure areas of the site. The site cannot function properly without these cookies.

    Analytics Cookies

    We use Google Analytics 4 (GA4) to collect information about how visitors use our website. GA4 uses cookies to track user sessions, pages visited, time on site, and other engagement metrics. This data is used in aggregate to improve our website and understand audience behavior. Google Analytics data is processed by Google LLC. For more information, visit policies.google.com/privacy.

    We have configured Google Analytics with the following settings on viahelm.com:

  • Google Signals is enabled for cross-device tracking
  • Data retention is set to 14 months
  • Internal traffic from Via Helm IP addresses is filtered out
  • User ID tracking is enabled for logged-in client portal users
  • Cross-domain measurement is configured for viahelm.com
  • 4.3 Managing Cookies

    Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

    5. Third-Party Services

    Via Helm uses the following third-party services in the operation of our website and delivery of our services. Each of these services has its own privacy policy governing how they handle data:

  • Google Analytics 4 — website analytics and user behavior tracking
  • Google Search Console — search performance monitoring
  • Google Ads — advertising campaign management for clients
  • Google Business Profile — local business listing management
  • Stripe — payment processing (stripe.com/privacy)
  • Resend — email communication and transactional email delivery
  • Website platform and hosting provider — platform infrastructure and hosting services
  • We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies to understand how they handle your information.

    6. Data Retention

    We retain personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

  • Contact form submissions are retained for up to 2 years
  • Client account and service data is retained for the duration of the service relationship plus 3 years
  • Google Analytics data is retained for 14 months as configured in our GA4 property
  • Payment records are retained as required by applicable financial and tax regulations
  • When data is no longer needed, we securely delete or anonymize it.

    7. Data Security

    Via Helm takes reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • HTTPS encryption on all pages of viahelm.com
  • Secure access controls for client portal accounts
  • Limited access to personal data on a need-to-know basis within Via Helm
  • Regular review of our security practices
  • No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify affected parties as required by applicable law.

    8. Your Rights

    Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate personal information
  • The right to request deletion of your personal information
  • The right to object to or restrict certain processing of your personal information
  • The right to data portability
  • The right to withdraw consent where processing is based on consent
  • To exercise any of these rights, please contact us using the information provided in Section 11 of this Privacy Policy. We will respond to requests within 30 days. We may need to verify your identity before processing requests.

    9. Children's Privacy

    Via Helm's website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.

    10. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the Last Updated date at the top of this policy. We encourage you to review this Privacy Policy periodically. Continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy.

    11. Contact Us

    If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact Via Helm at:

    Website: viahelm.com

    Contact form: viahelm.com/contact

    Location: Colorado, United States

    We take privacy inquiries seriously and will respond to all requests within a reasonable timeframe.

We believe local businesses deserve an online presence that reflects the quality of their work. Not a template. Not a trend. A system — designed to build trust at scale. Via Helm exists to make businesses visible, credible, and chosen. We engineer presence. We don't chase algorithms.

Via Helm

© 2026 Via Helm. All rights reserved.