The problem
Google Ads for service businesses is the fastest way to capture customers the moment they decide to hire. When a homeowner searches "emergency plumber near me" or "roof repair estimate today," they are not casually browsing — they are hiring someone right now. Google Ads puts your business at the top of those results, above organic listings and maps. Without it, you are invisible at the exact moment a customer has their wallet open.
Most service businesses either have no ads at all or are wasting money on poorly targeted campaigns. The difference between a profitable campaign and a money-losing one is entirely in the execution. Agencies that charge a percentage of your ad spend are not incentivized to make your campaigns efficient — they are incentivized to make them expensive.
Via Helm charges a flat management fee. Your budget goes 100% to Google. That means we are incentivized to get you results — not to grow your budget.
Businesses make an average of $2 for every $1 spent on Google Ads. For service businesses running high-ticket jobs, the return is often far higher — a single roofing job won from a well-targeted ad can return 50 to 100 times the click cost.
Via Helm, Digital Presence InsightsThe Via Helm solution
Via Helm handles everything from strategy to execution. We research the keywords your highest-value customers search, write ads designed to convert clicks into calls, and continuously optimize to lower your cost per lead over time. Your budget goes directly to your Google Ads account.
How it works
By the numbers
Frequently asked questions