The typical agency charges roofers $1,000 to $4,000 a month, the same rates they charge national ecommerce brands. Via Helm does SEO, AEO, Google Ads, and web design for service businesses, with plans from $100 a month.
Built for roofers. Flat fees, never a cut of your ad spend. Live in 2 days.
Get your free digital presence auditFree for rooftalk members. No cost, no obligation. We show you exactly where your business stands online.
Why this matters
74% of homeowners say word of mouth is their top way to find a roofer. Here is the trap: when a neighbor recommends you, the homeowner immediately looks you up. If your site is slow, your Google profile is thin, or your reviews are old, that referral dies at the validation step, and you never even know it happened. Weak SEO makes it worse: if you are not in the Map Pack, the homeowner searching your name sees your competitors ranked above you, and the referral you earned becomes their lead. And with weak AEO, when that same homeowner asks ChatGPT or Google AI who the best roofer in town is, you are simply not in the answer. Every gap compounds: the job you were recommended for quietly goes to whoever shows up instead.
A great reputation with a weak online presence is a leaky bucket. You earn the trust through your work, then lose it the moment the customer looks you up.
What Via Helm does
Google Business Profile optimization, local keyword targeting, review strategy, schema markup, and citation building, all pointed at the map results and the "near me" searches homeowners make when they are ready to hire.
SEO gets you found. AEO gets you chosen.
Answer Engine Optimization: structuring your business so AI tools like ChatGPT and Google AI recommend you by name when a homeowner asks "who is the best roofer near me." Schema, AI-readable content, consistent citations, the full foundation.
Full campaign build and management: keyword research, ad copy, negative keywords that stop wasted spend, conversion tracking, and continuous optimization. Your ad budget goes 100% to Google. We never take a percentage of your spend.
A fast, mobile-first site built around one goal: turning the homeowner who looks you up into a phone call. Clean design, transparent service pages, one-tap calling, and estimate requests that actually get filled out.
Pricing
Most agencies bill a roofer in one town the same as a national online store: $1,000 to $4,000 a month, averaging around $3,199. We built for service businesses instead, so our plans run $100 to $300 with no long-term contracts. Ad budget is separate and goes 100% to Google, never to us.
Best for businesses with no digital presence or an outdated website.
Get started →Best for established businesses ready to improve their AI visibility and build local authority.
Get started →Best for businesses that want to dominate their market on Google, Maps, and AI tools.
Get started →A single roofing job is worth thousands. One job a month from any plan pays for itself many times over.
We will pull up your business the way a homeowner does: your site speed, your Map Pack position, your reviews, and whether AI recommends you. Then we show you exactly what is costing you jobs. Free for rooftalk members, no obligation, and it takes one short call.
Get connected with Via HelmMention rooftalk when you reach out so we know where you found us.
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