Show up exactly when customers are ready to buy.
We plan your Google Ad campaign, run it for you, and create the ads so you capture high-intent leads the moment they search.
Key Statistics
200%: average ROI on Google Ads for service businesses
65%: of high-intent searches result in a call or visit
$0: of your ad budget goes to Via Helm — it all goes to Google
Your competitors are running ads. Are you visible when it matters most?
When a homeowner searches 'roofing company near me' they are not browsing — they are ready to hire someone today. Google Ads puts your business at the top of those results, above organic listings and maps. Without it you are invisible at the exact moment a customer is ready to book. Most service businesses either have no ads at all or are wasting money on poorly targeted campaigns. The difference between a profitable campaign and a money-losing one is entirely in the execution. Agencies that charge a percentage of your ad spend are not incentivized to make your campaigns efficient — they are incentivized to make them expensive. Via Helm charges a flat fee and your budget goes 100% to Google.
A complete Google Ads roadmap — planned, built, and managed for you.
Via Helm handles everything from strategy to execution. We research the keywords your highest-value customers are searching, write ads designed to convert clicks into calls, and continuously optimize to lower your cost per lead over time. Your budget goes directly to your Google Ads account. Via Helm charges a flat management fee.
Keyword research targeting your highest-value service searches
Ad copywriting designed to convert clicks into calls and bookings
Campaign setup, audience targeting, and bid strategy
Negative keyword management to eliminate wasted spend
Ongoing A/B testing and optimization to lower cost per lead
Conversion tracking setup so you know exactly what is working
Full monthly reporting showing impressions, clicks, leads, and cost per lead
Flat management fee — your budget goes 100% to Google
How It Works
Step 01: Strategy session
We map your highest-value services, target geography, and customer profile before touching a single setting.
Step 02: Keyword research
We identify the exact searches your best customers make and build a keyword list that captures them while filtering out low-quality traffic.
Step 03: Campaign build
We write your ads, set up campaigns, configure targeting, and install conversion tracking on your website.
Step 04: Optimize and report
We monitor performance daily and optimize monthly with a full report showing where your budget went and what it produced.
By the Numbers
200%: average return on investment for Google Ads
50%: more likely to convert than organic visitors
70%: of mobile searchers call a business directly from search ads
15%: average conversion rate for home service ads — among the highest of any industry
Who This Is For
Roofing contractors, HVAC companies, Lawn care operators, Plumbing contractors, Home improvement, Cleaning services, Painting contractors, Handyman services, Landscaping firms, Pressure washing, Auto repair shops, And more
FAQ
Does Via Helm take a percentage of my ad spend?
No. Your budget goes directly to Google. Via Helm charges a flat management fee.
How much should I spend on Google Ads?
We recommend a minimum of $500 per month in ad spend to see meaningful results.
How quickly will I see results from Google Ads?
Google Ads can generate leads within 24 to 48 hours of going live.
Can I see where my budget is going?
Yes, Via Helm provides full monthly reporting and you have direct access to your account at all times.
Am I locked into a set budget?
No, your budget is completely flexible. Increase, decrease, or pause at any time.
How is Google Ads different from SEO?
Ads generate immediate paid traffic. SEO builds long-term organic visibility. The best strategy combines both.
Via Helm builds digital presence systems for service businesses: web design, SEO, Google Ads, and AEO.