Most roofing companies are invisible on Google. Here's the 10-point checklist to fix it.
We've audited dozens of roofing company profiles across the country. The same 10 problems show up every time. Each one costs you visibility — and visibility costs you jobs. Work through this list and check off each item as you fix it.
Your business name matches your signage exactly
Google penalizes keyword stuffing in business names. Use your real legal business name — nothing added.
Your primary category is set to Roofing Contractor
This is the single most important ranking factor on GBP. If it says General Contractor you're losing roofing-specific searches.
You have at least 3 secondary service categories added
Add categories like Roof Repair Service, Gutter Installation, or Skylight Contractor to capture more search terms.
Your phone number, address, and website are consistent across all platforms
Mismatched NAP data across Google, Yelp, and your website actively hurts your ranking. Check all three match exactly.
Your service area covers all cities you actually work in
GBP lets you set a service radius or list specific cities. If you're serving Austin, Phoenix, and Denver, all three should be listed.
You have at least 10 photos uploaded including job site photos
Profiles with 10+ photos get 35% more website clicks. Before and after project photos perform best for roofing companies.
Your cover photo and logo are high resolution and current
Blurry or stock photos signal an inactive business to both Google and potential customers. Use real photos from your jobs.
You have responded to every review — positive and negative
Google rewards active profiles. Responding to reviews signals you're a real, operating business. Unanswered negative reviews actively damage conversions.
You have a system for asking customers for reviews after every job
The roofing companies ranking #1 in your city have 50+ reviews. If you're not actively asking after every completed job, you're falling behind competitors who are.
You have posted at least once in the last 30 days
GBP Posts are one of the most underused features in local SEO. A post about a recent job, a seasonal offer, or a tip takes 5 minutes and signals to Google your business is active.
We audit and fully optimize GBP profiles for roofing companies across the country — usually in under 48 hours.
Book a Free 15-Minute Call →No pitch. We'll look at your profile and tell you exactly what's hurting your visibility.